- TAG Heuer announces its acceptance of crypto payments.
- This is only available on TAG’s US e-commerce website.
- Via a partnership with BitPay, it now supports SHIB, BTC, DOGE, and more.
TAG Heuer joins Gucci, Hubol, Franck Muller, and Norqain in the A-list brands incorporating blockchain technology in its operations. In a press release published on May 19, the Swiss luxury watchmaker rolled out its plans of accepting cryptocurrency as a means of payment via a partnership with BitPay.
According to Frédéric Arnault, the Chief Executive Officer of TAG Heuer, the team has been following crypto developments very closely ever since the start of Bitcoin. He also described the company as an ‘avant-garde watchmaker with an innovative spirit’ that would adopt a globally integrated technology that will transform the industry and beyond.
Moreover, users can shop for TAG Heuer watches online with a maximum purchase capped at $10,000 and no minimum spending requirement. As of now, shopping with crypto is exclusively available through its official website in the US.